Why write a blog post?

Kerry Chamberlain.

Some time ago, I was introduced to Dave Nicholls, Chair of the Critical Physiotherapy Network. The Critical Physiotherapy Network is an organisation which has a lot of synergies with ISCHP, and Dave and I met to discuss how our respective organisations managed membership and communication issues. In the course of our conversation, he commented about blog posts, how they are easy and quick to write, why people should do this more often, and why most people don’t. I took him up on this and asked him to write a post about it for our blog, which he promptly did. Read it below.

This post should inspire you to write for our blog and send it off to one of our Blog Editors or Blog Commissioning Editors – their addresses can be found on the Committee page.

Write about your own research, someone else’s research that you find interesting, a controversial health psychology topic that has your attention, or anything else that would be relevant for our members. Remember to look at the guidelines first!

Photo Credit

A Quiz:

Question One: A Blog is…

  1. A personal web page on which an individual records opinions, links to other sites, etc. on a regular basis
  2. A badly written piece of banal drivel, written by someone craving the affirmation of others
  3. A revolutionary mode of postmodern peeragogy, democratizing the sharing and distribution of ideas and opinions
  4. All of the above, and more

It would be nice to think that the correct answer is 1 and 3, but you can’t really avoid badly written blogs if you allow for such a free and easy mode of personal expression.  To me, the fact that some blogs are poorly written doesn’t matter.  All that really matters is that ideas and opinions are being shared.

It’s not that long ago that publishing an inspirational thought meant writing to the editor of a publication, complying with their style conventions, and waiting for days or weeks to see your issue in print.  Social media has changed all that, and tweeting, blogging, and other forms of socially mediated expression have become ubiquitous.

What is surprising though, is how quickly some of the more traditionally conservative sectors of society have taken to the blogosphere.  Health professionals used to only write their clinical notes and academic papers, but they have taken to hypertext as if they had been released from bondage.

So why write a blogpost? 

Well, for me, it’s often simply an exercise in working out an idea or a way to share a thought with others.  It’s not a heavy piece of deep thinking or a major contribution to social reform.  It’s just a tiny treasure; a paper boat lowered into the lake to be taken by the wind.  What’s interesting is that what seems like a simple idea to me, is really challenging for a lot of people. The idea of writing a blogpost causes many people to come out in a rash.  The thought that you might write something wrong or say something offensive often combines with paradoxical feeling that it’s all a bit silly and self-serving.  For some people blogging is both terribly serious and totally trivial.

So I thought it might help to offer some suggestions for how you might overcome some of these barriers, and write your own blogposts for this forum:

  1. Firstly, try to put aside the idea that the blogpost has to be the last word on anything. The best posts are temporary, ethereal and partial.  They leave space for others to argue, debate and discuss, or maybe even blog a different opinion themselves.
  2. Then, give your opinion. Write from a first-person perspective, and only use academic/scholarly language if you have to.
  3. Try to write for your smartest reader, but use language that is inclusive. So avoid colloquialisms and idiom wherever possible.
  4. Write about one idea. Save your other ideas for another blogpost tomorrow.
  5. Add pictures. Use Unsplash, Burst or other sites that offer high quality, copyright free images.
  6. Say something provocative. Don’t just say it to be controversial though, stick to a consistent philosophy.
  7. Try not to make it too long or too serious.

Blogging can be a lot of fun and a great way to develop your thinking among a community of peers.  If you are an academic, it encourages people to engage with your scholarly work, and it can influence public policy and opinion.  But most of all, blogging is a great way to say new things in new ways.  Do try it.

Dave Nicholls (Chair, Critical Physiotherapy Network)

4 thoughts on “Why write a blog post?

  1. Dave Nicholls March 23, 2016 / 12:59 am

    Thanks for the mention Kerry. I heartily support the message in this post. Try not to think of blogposts as the final word on anything. Post things that interest you and have resonance for your community. Try to be interesting and don’t take yourself too seriously. More than that, it’s just good practice at writing, and no-one’s going to ‘reject’ your efforts if you write something baderly. Kia kaha e hoa mā!

    • postadrianism March 29, 2016 / 11:06 am

      Thanks very much for writing this Dave – it’s a really useful post.

  2. Karen Shawhan March 23, 2016 / 4:40 pm

    As someone who is just about to launch a website, with a blog as part of that, I’m wondering if you have been silently sitting in the corner of my office, reading my mind about the silly anxieties that flutter through on a frequent basis. The essence of freedom, and the ability to extend discussion and debate, in spite of traditional power relationships, is what comes through in your articulate post – I’m taking your advice to heart – and it’s prompting me to hit key ‘publish’! Thanks!

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