Abi is a Professor of Psychology at the University of Bradford as well as being acting Associate Dean for Research & Knowledge Exchange in the Faculty of Management, Law & Social Sciences and about to become Head of Department. Abigail is a critical social/health psychologist, often applying a discursive lens to her research and has interests around gender, identity, parenting, social media and health. Much of her research work focuses on societal constructions of ‘good’ motherhood’ and ‘good fatherhood’, and she has applied this lens to issues around stay-at-home-dads, advice to parents and infant feeding methods.