Written by Craig Owen & Emma Butel

Young adults often turn to social media for health information. With over 1.6 billion active users, TikTok provides a powerful platform for communication among health communities.

Analysing 64 TikTok videos related to #ostomy and #IBD, we found that young ostomates (people with a stoma) use the platform to share vital education about stomas, share personal experiences and combat stigma. We now call on health professionals to recognise and support these educational efforts on TikTok.

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