By Pieter Bredenkamp & Nicola Jearey-Graham

“1 in 10 South African babies are born with Foetal Alcohol Spectrum Disorder (FASD). What if unborn children could warn their mothers about the dangers of drinking while pregnant? Because not even one drink is worth a lifetime of suffering.” This is the premise of a recent social marketing campaign featured on the website of a leading South African brewer. The campaign includes a video intended to increase awareness of the effects of alcohol on the developing foetus and urges pregnant women to act responsibly. Continue reading →