intervention

Period power? Ideas for intervening in menstrual poverty

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By Tracy Morison & Sheralee Wootton, August 2019

Recently we observed Menstrual Hygiene Day, an annual awareness day on 28th May initiated in 2014 by the German-based NGO WASH United to shine a light on menstrual hygiene management (MHM). Specifically, this day seeks to publicise ‘period poverty’: the lack of access to adequate menstrual products faced by many in low income countries and, it is becoming increasingly apparent, by poorer women1 in rich countries. The movement’s vision is:

“…to create a world in which every woman and girl is empowered to manage her menstruation safely, hygienically, with confidence and without shame, where no woman or girl is limited by something as natural and normal as her period”.

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A sobering take on Foetal Alcohol Syndrome awareness campaigns

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By Pieter Bredenkamp & Nicola Jearey-Graham

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“1 in 10 South African babies are born with Foetal Alcohol Spectrum Disorder (FASD). What if unborn children could warn their mothers about the dangers of drinking while pregnant? Because not even one drink is worth a lifetime of suffering.” This is the premise of a recent social marketing campaign featured on the website of a leading South African brewer. The campaign includes a video intended to increase awareness of the effects of alcohol on the developing foetus and urges pregnant women to act responsibly. Continue reading →